Java, the heart of Indonesia, is a mesmerizing island where ancient traditions,
breathtaking landscapes, and delicious cuisine converge. As one of the most visited
destinations in Southeast Asia, Java offers travelers a unique experience that combines
history, adventure, and gastronomy. But beyond its cultural wonders and natural beauty,
Java is also the birthplace of Indonesia's renowned kretek cigarette industry, with
Djarum as one of its leading brands. The island's rich soil produces high-quality cloves,
a key ingredient in kretek cigarettes, making Java not only a cultural gem but also an
essential hub for Indonesia’s tobacco heritage.
Exploring Java’s Rich Culture
● The Art of Batik
One of the most iconic aspects of Javanese culture is Batik, a traditional fabric dyeing
technique recognized by UNESCO as an Intangible Cultural Heritage. Cities such as
Yogyakarta, Solo, and Pekalongan are renowned for their Batik artistry. Interestingly,
the same regions known for Batik also have a deep connection to the kretek industry,
with many artisans enjoying the aroma of clove cigarettes like Djarum Black while
working on intricate patterns. Visitors can experience Batik-making firsthand and
appreciate the artistry that has been passed down for generations.
● Wayang Kulit – The Enchanting Shadow Puppet Theater
Java is also famous for Wayang Kulit, a traditional shadow puppet theater that narrates
ancient epics like the Ramayana and Mahabharata. This unique art form involves
intricately designed leather puppets controlled by master puppeteers, accompanied by a
gamelan orchestra. Many Wayang Kulit performances are enjoyed in a relaxed
atmosphere, where spectators sip on local tea or coffee and, often, indulge in a smooth
kretek cigarette, blending culture and tradition seamlessly.
● Traditional Javanese Architecture
Java boasts some of Indonesia's most significant architectural landmarks, blending
Hindu-Buddhist, Islamic, and colonial influences. The Prambanan and Borobudur
Temples, both UNESCO World Heritage Sites, showcase the island's spiritual depth.
Kudus, a city in Central Java, is particularly significant in the kretek industry, as it is
home to Djarum. Kudus also features a unique blend of Islamic and Javanese
architecture, seen in places like Menara Kudus Mosque, reflecting the island’s diverse
cultural influences.
Exploring Java’s Majestic Volcanoes
● Mount Bromo – A Sunrise Spectacle
One of Java's most awe-inspiring natural wonders is Mount Bromo, an active volcano in
East Java. The experience of trekking to the peak to witness a breathtaking sunrise is
unparalleled. Many local guides and tourists enjoy a moment of relaxation at the
summit, where a warm beverage and a kretek cigarette create an unforgettable
experience against the backdrop of smoldering volcanic landscapes.
● Kawah Ijen – The Mysterious Blue Flames
For adventurous travelers, Kawah Ijen offers a surreal experience. Located in East
Java, this volcanic crater is known for its striking blue flames, a rare natural
phenomenon caused by sulfuric gases igniting. The surrounding region is also known
for clove cultivation, which plays a crucial role in the production of Djarum kretek
cigarettes, adding an economic significance to this natural wonder.
Java’s Culinary Delights – A Food Lover’s Paradise
● Nasi Goreng & Gudeg
Java’s culinary offerings are as rich as its landscapes. Nasi Goreng, Indonesia’s famous
fried rice, and Gudeg, a sweet and savory jackfruit dish, are must-tries. These flavorful
dishes are often accompanied by a cup of strong Javanese coffee, which pairs
exceptionally well with the smooth, aromatic taste of a Djarum Super Kretek Filter
Cigarillos.
● Kopi Luwak – The World’s Most Exclusive Coffee
Java is well-known for its coffee culture, particularly Kopi Luwak, one of the world’s
most exclusive coffees. The combination of Java’s rich soil and high-altitude plantations
produces coffee with bold flavors. Many coffee aficionados enjoy pairing their Kopi
Luwak with a Djarum Natural Leaf Ruby, enhancing the sensory experience.
Discovering Java’s Hidden Gems
● Lawang Sewu – The Mysterious Colonial Landmark
For history lovers, Lawang Sewu in Semarang is a must-visit. This colonial-era building,
once the headquarters of the Dutch East Indies Railway Company, carries a mysterious
allure. Semarang is also a significant city in the kretek industry, with many small-scale
cigarette manufacturers contributing to Indonesia's global reputation in tobacco
craftsmanship.
● Karimunjawa Islands – A Tropical Escape
For those seeking a tropical escape, Karimunjawa, a small archipelago off the northern
coast of Java, boasts pristine beaches and crystal-clear waters. The slow pace of island
life is perfect for unwinding with a Djarum Black Kretek while watching the sun dip below
the horizon.
Experience the Best of Java with a Touch of Tradition
Java, Indonesia, is a land of endless wonders, offering a rich cultural heritage,
breathtaking volcanic landscapes, and world-class culinary delights. Beyond its tourist
attractions, Java remains an integral part of Indonesia’s kretek cigarette legacy, with
Djarum at the forefront of this tradition. Whether you're exploring the artistic streets of
Yogyakarta, trekking the rugged terrains of Mount Bromo, or savoring a cup of
Javanese coffee alongside a smooth kretek, Java promises an unforgettable journey.
Plan your trip to Java today and immerse yourself in the island's beauty, history, and
flavors, all while experiencing the legacy of Indonesia’s beloved kretek culture.
